now this topic is the only thing

Reza Abedini is a highly acclaimed Iranian designer and professor of graphic design and visual culture at Tehran University. Not enough good things can be said about the work that he does. A couple of years ago Reza edited the book, New Visual Culture of Modern Iran.

"I have been thinking about graphic design and visual identity for some years and its relevance to Persian graphic design. Now this topic is the only thing that keeps my mind busy. I have studied different ways and solutions for modern adaptations of Persian type and typography. I also studied Persian visual traditions and painting. But most important for me are Persian type and typography. I think Persian type has been almost ruined over the past years, although it has a glorious history. I hope I will be able to discover ways to use the Persian script in graphic design in the best possible way and bring it back to its glorious days and height. I believe that is the only way Persian graphic design can find its own true identity." -- Reza Abedini