the impossible project

T H E B A D N E W S

Production of analog Instant Film stopped in June 2008, closing the factories in Mexico (Instant Packfilm production) and the Netherlands (Instant Integral production). Next month, the last batch of Polaroid film will pass its use-by date and the era of instant Polaroid photography, one of the greatest inventions of the 20th century, will draw to a close. To mark the film’s final use-by, or expiration, date, Polaroid: Exp 09.10.09 at the Atlas Gallery in London brings together artists as diverse as the Hungarian-born fashion photographer and photojournalist André Kertész and the provocative Japanese photographer Nobuyoshi Araki, as well as a number of contemporary British artists, including Marc Quinn, commissioned specially for the show (October 9 to November 28, at the Atlas Gallery, 49 Dorset Street, London W1).

T H E G O O D N E W S

The Impossible Project has been founded with the concrete aim to re-invent and re-start production of analog integral film for vintage Polaroid cameras. It has acquired the complete film production equipment in Enschede (NL) from Polaroid, has signed a 10-year lease agreement on the factory building (see above), and has engaged the most experienced team of Integral Film experts worldwide. The Impossible mission is to develop a new product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup. An innovative and fresh analog material, sold under a new brand name that perfectly will match the global re-positioning of Integral Films.